Doe Deere – article recap

Beauty mogul, trendsetter, thriving business owner: these three things perfectly describe Doe Deere. A Russian born makeup enthusiast, Deere is not a stranger to the makeup world nor to what it can offer women. She was not always in the makeup business, however; her trek into makeup stardom didn’t begin until Deere reached adulthood.


At 13 years of age, Deere began her entrepreneurial journey by selling temporary tattoos. Most kids her age didn’t wear temporary tattoos, but Deere convinced her peers that there was nothing wrong with wearing the tattoos as long as they liked them and wanted to wear them. The children took her word for it and became Deere’s customers. Whether or not 13 year old Doe Deere realized it, she was a trendsetter and a trailblazer with the power to influence and impact others.


Later, at 17 years old, Deere moved from Russia to the United States. She attended the Fashion Institute of Technology in New York City, but though she lived in New York for 14 years, her most fond New York memories are those of her band. A young Deere and her husband were both songwriters and members of a band. Deere had been passionate about music since childhood and her dream of becoming a musician had finally come true. Along with the nostalgia she was feeling from living her dream, Deere was not ignorant to the fact that people would stop what they were doing to come out and support her music and her band. Just like in Russia at 13 years old, people believed in Deere and in her dream.


Now a mature adult, Deere’s entrepreneurial lifestyle has landed her the CEO of Lime Crime, a beauty line that offers cruelty-free makeup and hair dyes in a variety of hues. Deere still looks back at her childhood and young adult years with fondness as she realizes that every step of her journey – from selling tattoos to living her dream – fit together like pieces of a puzzle. She learned something about herself with every venture she engaged in. Now she hopes that Lime Crime is able to help women discover something about themselves: their power. Deere believes that makeup gives her the much needed power and courage to be who she truly is, and she hopes that her brand, Lime Crime, does the same for women everywhere. Learn more: