How the Entrepreneurial Skills of Eric Lefkofsky May Help Win the War on Cancer

Eric Lefkofsky has created many successful businesses in his entrepreneurial career, but none may be more important to the betterment of society than Tempus. Based in Chicago, this high-tech firm offers hope for millions who have in the past or will in the future suffer from cancer and read full article.

Born in Detroit in September 1969, Lefkofsky received his primary education from Southfield-Lathrup High School and would later graduate from the University of Michigan. It was from the same university that he would receive a degree in law in 1993. He began his career as a carpet seller, but would later rise to become one of America’s great entrepreneurs. Among the companies he helped to form were Groupon and Echo Global Logistics, both of which provide e-commerce services, and Uptake, a data-analysis firm.

Tempus was created out a direct need from the medical industry, which lacked the simply tools needed to understand and analyze how cancer develops in certain patients. Using the latest technology, Tempus has established a large database designed to form genetic profiles of those who have suffered from the various forms of cancer. This information will help doctors better understand other cancer patients with similar profiles. The end result will be the development of “personalized” treatment options, which offer the prospect of higher rates of recovery and lower rates of recurrence. The processing of the data is based on the principle of genetic sequencing.

The work of Tempus will help to make diagnoses more precise, making treatments more effective, and will also bring down the cost of the entire process. Tempus has begun working with the Lurie Comprehensive Cancer Center, located at Northwestern University, and is expected to establish other medical partnerships to help in its research.

In addition to his work at Tempus, Lefkofsky is known for his social activisim. In 2006, he and his wife Elizabeth established the Lefkofsky Foundation, which provides financial support to various charitable, educational and scientific organizations, and the couple would later join The Giving Pledge, a group that encourages the wealthy to engage in philanthropic activity and what Eric knows.

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The Impact of Podcast Advertising on Consumers

Norman Pattiz, the Podcast One’s executive chairman, and Tom Webster, the Edison Research’s vice president, recently announced the results of some studies they had been doing on the impact of podcast advertising on consumers. The studies were carried out over the course of 1 to 2 months, and involved 5 different products and services, including a grocery brand, an automobile products, a lawn and garden product, and a financial services products. The results of the studies were impressive and clearly showed the great positive impact that podcast advertising has on brand recognition and perception among the podcast listeners.

 

A survey was done before the advertising campaigns began to determine the level of brand awareness among the audiences of various podcasts. After the advertising campaigns, which ran for about 5 weeks, another survey was done to determine the level of brand awareness among the listeners of those podcasts. The main findings from these studies were that brand awareness among the audiences of the podcasts increased significantly for all the products and services in the study. Brand perception also improved among the listeners, and a good number of them could remember the specific messages in the various advertising campaigns. Additionally, more listeners were willing to try out the various products and services after the advertising campaigns than before.

 

About Norman Pattiz

 

Norman Pattiz is a successful entrepreneur in the broadcasting field, and has over 4 decades’ experience in the field. He is the founder of Courtside Entertainment Group, Podcast One and Westwood One, both of which are doing exceptionally well under his leadership. Norman served on the US Broadcasting Board of Governors and contributed a lot to the development of radio as we know it today. He has received a number of awards for his great achievements, including the Giants of Broadcasting Award which was presented to him by the Library of American Broadcasting. His passion and dedication to the industry has put him on the National Radio Hall of Fame.

 

Conclusion

 

The results of the podcast advertising studies are great news for any marketer in the modern business environment. While the use of social media marketing and other traditional marketing media is still effective in driving sales and conversion, use of podcast advertising in addition to these can help businesses stand out and give them a chance to tap into the rich market that podcasts offer. The fact that podcast advertising is not very popular yet means that they will have a significant edge over their competitors.

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