As Trabuco Steps Down As CEO, He Reflects On Meteoric Rise

There are increasingly few genuine examples of the American Dream being carried out. Nowhere is this truer than in the United States itself, where wealth inequality hits new extremes with the passing of each year and the country and its infrastructure descend into a third-world slurry pond of broken dreams and hopelessness. The country that gave birth to the concept of the rags-to-riches story is slowly being strangled by the layers of fat that years of easy living and decadence have allowed to accumulate.

But the American Dream, ironically, is alive and well in other parts of the world that have not been so negatively affected by the sedentary sloth of a nation that provides even its laziest citizens with every material need. Brazil has been the epicenter of some of the biggest success stories in the business world over the last ten years. None have been more compelling than that of Bradesco, one of the country’s largest banks.

Bradesco was founded in 1943 and was little more than a small, regional concern until well into the 1970s. But under the leadership of Lazaro Brandao, a living legend of international finance, the company was able to grow a remarkable 300 times between 1990 and 2009. This incredible growth gave rise to the careers of some of the men who, today, rank among the biggest names in Brazilian finance on

One of those people is Luiz Carlos Trabuco. Employed by Bradesco since 1969, Trabuco has spent his entire career with the firm. Starting at the age of 18, he embarked on a rags-to-riches story that would rival anything out of a Horatio Alger story. Trabuco first came to work for the bank after graduating high school. At the time, he didn’t have a cent to his name. With strong ambitions of attending college, the young Trabuco needed a means to support himself and save enough money to put himself through college. He found it when he was hired by a small local bank in the town of Marilia, where he had grown up and attended school.

Over the decade of the 1970s, Trabuco’s strong work ethic began blossoming. He not only proved himself to be a highly capable employee and charismatic manager, but he was also able to put himself through night school, even while working up to 60 hours per week. By the end of the 1970s, Trabuco had attained a bachelor’s degree in business administration as well as a master’s degree in social psychology.

In the early 1980s, he was quickly becoming one of the most well-credentialed and qualified employees in the bank according to In 1984, he was tapped for his first true executive role with the firm. As the head of the bank’s advertising and public relations department, Trabuco instituted policies and programs that enabled the bank to rise to become one of the most recognized brands in the state of Sao Paulo.

In 1992, Trabuco was again assigned to an executive role. This time, he was to head up the bank’s financial planning division. He immediately moved to bring the firm closer to the model employed by the most successful North American banks. Through the creation of Bradesco Prime, Trabuco was able to attract tens of millions of dollars in new deposits from high-net-worth clients, rapidly expanding the bank’s balance sheet and enabling the issuance of hundreds of millions of dollars in new loans.

By 2009, Trabuco was named CEO. All told, his rise to the absolute top of the corporate world, from penniless kid to titan of finance, took just 40 years. In the process, Trabuco has become the Brazilian incarnation of the American Dream.

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Here’s Why Mike Baur Ditched His Banking Career to Follow His Passion

Mike Baur, co-founder of Swiss Startup Factory, is a prominent businessman and entrepreneur. Having worked in the banking sector for over 20 years, Baur decided to pursue his passion for helping startup tech entrepreneurs. He quit his banking job which he started when he was 16 years old. In 2014, Baur together with his colleagues, Max Meister and Oliver Walzer, co-founded Swiss Startup Factory (SSUP). Baur participated as a juror in the startup pitching contest of the University of St Gallen. Baur also served as a managing director when SSUP partnered with CTI Investment in 2016. Same year, Baur facilitated the growth of SSUP with Goldback Group in its partnership with Fintech Fusion.

Baur holds a business degree from Bern University and the University of Rochester. While working at UBS as an expert financial advisor, Baur resigned in 2008 and moved to Clariden Leu where he worked for 6 years. Baur then thought of pursuing his passion for helping startup tech entrepreneurs. In February 2014, Baur and his colleagues co-founded SSUP to provide mentorship and training services. SSUF also provides funding, office space, marketing and networking opportunities to fellow tech entrepreneurs.

Baur also encourages startup companies to participate in pitching contests where he serves as a juror. The competition, known as START Summiteer, helps firms of less than $1 million funding to showcase their businesses to potential investors. Baur’s contribution in the contest has largely recognized SSUF as a successful business incubator.

Additionally, Baur also started Think Reloaded, a company that provides financial advice to clients. Baur served as the deputy managing director when CTI Investment collaborated with SSUF. The duo offer training and organize for Swiss Startup Day. SSUF also linked up with BV4, an organization that evaluates the monetary values of ideas, inventions, and intellectual property.

Baur, in his recent interview, pointed out that SSUF is an independent firm and that’s why it has become successful when compared to other business incubators. The firm has also achieved its success through its committed leaders who invest heavily in the firm and other companies that it operates with. Baur also noted that startups must be willing to work hard for them to succeed.

Mike Baur, a Switzerland entrepreneur, and businessman quit his banking career to pursue his passion for helping tech entrepreneurs succeed in starting their companies. Baur, a business degree holder, founded Swiss Startup Factory to mentor the startup companies, offer training and financial services. Through his START Summiteer contest, Baur encourages new firms to participate in attracting potential investors. Baur advocates his success to hard work and encourages all startup companies to do the same.


Banco Bradesco’s CEO Luíz Carlos Trabuco Cappi Is Helping Brazil’s Investment Image

Brazil is a member of the BRICS nations. BRICS is the acronym for Brazil, Russia, India, China and South Africa. All of those emerging markets were fueling the global economy six years ago, but all of those nations, except India, fell hard when China’s economy hit a snag. China was importing large quantities of raw materials and commodities from Brazil, but China’s manufacturing sector fell apart, and the government had to bail out that sector and other sectors of its economy.

Even though China threw Brazil under the recessionary bus, Brazilian banks were not hurt by the recession, according to Banco Bradesco’s CEO Luíz Carlos Trabuco Cappi. Trabuco is one of Brazil’s top bankers, and Bradesco is the second largest private bank in the country. Mr. Trabuco’s bank did not feel the economic crunch that other businesses felt over the last five years. Thanks to investments in bonds and insurance, Brazilian banks were making money while the government was trying to fix the stagnant economy.


Luíz Carlos Trabuco Cappi is not the only banker who deserves credit for the banking industry’s success over the last five years. There are other bankers who did their part to make banking the money making industry it is today. Banks didn’t loan people or businesses a lot of money during the recession. But if they did, the interest rate on personal and commercial loans was mind-boggling. Trabuco’s bank knew fiscal growth was the main ingredient in keeping bank investors happy, so Trabuco and other bank board members thought purchasing HSBC’s Brazilian division was a good idea in 2015. When that deal was complete, Bradesco’s stock started to climb, and foreign hedge funds got back in the saddle with Bradesco. Trabuco was instrumental in the success of Bradesco on Wall Street, but Mr. Trabuco knows the stock market is a fickle friend.

Trabuco’s 40-year banking career is a lesson in perseverance and dedication. Mr. Trabuco is a banker who cares about the people of Brazil. The bank’s environmental, social, and education initiatives prove he wants to help Brazil come back from the brink of disaster. Luíz Carlos Trabuco Cappi is helping the country’s investment image and the people at the same time.

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