As Trabuco Steps Down As CEO, He Reflects On Meteoric Rise

There are increasingly few genuine examples of the American Dream being carried out. Nowhere is this truer than in the United States itself, where wealth inequality hits new extremes with the passing of each year and the country and its infrastructure descend into a third-world slurry pond of broken dreams and hopelessness. The country that gave birth to the concept of the rags-to-riches story is slowly being strangled by the layers of fat that years of easy living and decadence have allowed to accumulate.

But the American Dream, ironically, is alive and well in other parts of the world that have not been so negatively affected by the sedentary sloth of a nation that provides even its laziest citizens with every material need. Brazil has been the epicenter of some of the biggest success stories in the business world over the last ten years. None have been more compelling than that of Bradesco, one of the country’s largest banks.

Bradesco was founded in 1943 and was little more than a small, regional concern until well into the 1970s. But under the leadership of Lazaro Brandao, a living legend of international finance, the company was able to grow a remarkable 300 times between 1990 and 2009. This incredible growth gave rise to the careers of some of the men who, today, rank among the biggest names in Brazilian finance on

One of those people is Luiz Carlos Trabuco. Employed by Bradesco since 1969, Trabuco has spent his entire career with the firm. Starting at the age of 18, he embarked on a rags-to-riches story that would rival anything out of a Horatio Alger story. Trabuco first came to work for the bank after graduating high school. At the time, he didn’t have a cent to his name. With strong ambitions of attending college, the young Trabuco needed a means to support himself and save enough money to put himself through college. He found it when he was hired by a small local bank in the town of Marilia, where he had grown up and attended school.

Over the decade of the 1970s, Trabuco’s strong work ethic began blossoming. He not only proved himself to be a highly capable employee and charismatic manager, but he was also able to put himself through night school, even while working up to 60 hours per week. By the end of the 1970s, Trabuco had attained a bachelor’s degree in business administration as well as a master’s degree in social psychology.

In the early 1980s, he was quickly becoming one of the most well-credentialed and qualified employees in the bank according to In 1984, he was tapped for his first true executive role with the firm. As the head of the bank’s advertising and public relations department, Trabuco instituted policies and programs that enabled the bank to rise to become one of the most recognized brands in the state of Sao Paulo.

In 1992, Trabuco was again assigned to an executive role. This time, he was to head up the bank’s financial planning division. He immediately moved to bring the firm closer to the model employed by the most successful North American banks. Through the creation of Bradesco Prime, Trabuco was able to attract tens of millions of dollars in new deposits from high-net-worth clients, rapidly expanding the bank’s balance sheet and enabling the issuance of hundreds of millions of dollars in new loans.

By 2009, Trabuco was named CEO. All told, his rise to the absolute top of the corporate world, from penniless kid to titan of finance, took just 40 years. In the process, Trabuco has become the Brazilian incarnation of the American Dream.

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Doe Deere – article recap

Beauty mogul, trendsetter, thriving business owner: these three things perfectly describe Doe Deere. A Russian born makeup enthusiast, Deere is not a stranger to the makeup world nor to what it can offer women. She was not always in the makeup business, however; her trek into makeup stardom didn’t begin until Deere reached adulthood.


At 13 years of age, Deere began her entrepreneurial journey by selling temporary tattoos. Most kids her age didn’t wear temporary tattoos, but Deere convinced her peers that there was nothing wrong with wearing the tattoos as long as they liked them and wanted to wear them. The children took her word for it and became Deere’s customers. Whether or not 13 year old Doe Deere realized it, she was a trendsetter and a trailblazer with the power to influence and impact others.


Later, at 17 years old, Deere moved from Russia to the United States. She attended the Fashion Institute of Technology in New York City, but though she lived in New York for 14 years, her most fond New York memories are those of her band. A young Deere and her husband were both songwriters and members of a band. Deere had been passionate about music since childhood and her dream of becoming a musician had finally come true. Along with the nostalgia she was feeling from living her dream, Deere was not ignorant to the fact that people would stop what they were doing to come out and support her music and her band. Just like in Russia at 13 years old, people believed in Deere and in her dream.


Now a mature adult, Deere’s entrepreneurial lifestyle has landed her the CEO of Lime Crime, a beauty line that offers cruelty-free makeup and hair dyes in a variety of hues. Deere still looks back at her childhood and young adult years with fondness as she realizes that every step of her journey – from selling tattoos to living her dream – fit together like pieces of a puzzle. She learned something about herself with every venture she engaged in. Now she hopes that Lime Crime is able to help women discover something about themselves: their power. Deere believes that makeup gives her the much needed power and courage to be who she truly is, and she hopes that her brand, Lime Crime, does the same for women everywhere. Learn more:

Dick DeVos’ Efforts towards improving the Education Sector

Dick DeVos is an American millionaire businessman who has dedicated himself to participating in charitable activities. He is based in Michigan and is an influential Republican Party member. The entrepreneur has given millions of dollars through the Dick and Betsy DeVos Family Foundation to support undertakings that deal with justice, education, art, and Christian missions. His wife, Betsy DeVos, is also a philanthropist and currently acts as the U.S secretary of education. The couple does business together, and their generosity has had a positive impact in the United States. Dick was raised in a privileged family. His father, Richard DeVos, is a billionaire and is the current owner of Orlando Magic and Amway. According to Forbes, Richard is worth $5.1 billion and is the 88th wealthiest individual in the United States.


Amway is a multi-billion dollar enterprise that has majored in manufacturing healthcare products. The firm is highly profitable, and its revenue was estimated to be $9.5 billion in 2016. In 1979, Dick joined Amway and had become its vice president by 1984. He is an excellent administrator and was named as the CEO and president of Orlando Magic after its ownership was transferred to his family. DeVos spent two years at the basketball club and later started a successful company that is known as the Windquest Group.


DeVos is recognized for the vision for the Michigan as a politician. In 2006, the Republican Party selected him as its candidate for the state’s gubernatorial office. Dick had a lot of good plans for the people of Michigan including improving the business environment by reducing taxes. He also wanted to allocate more money to enhance the education sector. The election was won by the Democratic Party’s Jennifer Granholm who was a strong competitor. DeVos’ manifesto enabled him to attract endowments from different organizations, which include the Michigan Chamber of Commerce.


For decades now, the businessman and his family have been striving to reform the U.S education sector. Christian, charter, and public schools have received millions of dollars from the Dick and Betsy DeVos Foundation. Through the organization, Dick and his wife struggle to make sure that all children get an equal opportunity of joining quality schools. He has also been supporting children from low-income backgrounds by offering them education grants and scholarships through the Education Freedom Fund, which is an institution that he established. Last year, his family donated $11.6 million and allocated $3 million to charity.


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Here’s Why Mike Baur Ditched His Banking Career to Follow His Passion

Mike Baur, co-founder of Swiss Startup Factory, is a prominent businessman and entrepreneur. Having worked in the banking sector for over 20 years, Baur decided to pursue his passion for helping startup tech entrepreneurs. He quit his banking job which he started when he was 16 years old. In 2014, Baur together with his colleagues, Max Meister and Oliver Walzer, co-founded Swiss Startup Factory (SSUP). Baur participated as a juror in the startup pitching contest of the University of St Gallen. Baur also served as a managing director when SSUP partnered with CTI Investment in 2016. Same year, Baur facilitated the growth of SSUP with Goldback Group in its partnership with Fintech Fusion.

Baur holds a business degree from Bern University and the University of Rochester. While working at UBS as an expert financial advisor, Baur resigned in 2008 and moved to Clariden Leu where he worked for 6 years. Baur then thought of pursuing his passion for helping startup tech entrepreneurs. In February 2014, Baur and his colleagues co-founded SSUP to provide mentorship and training services. SSUF also provides funding, office space, marketing and networking opportunities to fellow tech entrepreneurs.

Baur also encourages startup companies to participate in pitching contests where he serves as a juror. The competition, known as START Summiteer, helps firms of less than $1 million funding to showcase their businesses to potential investors. Baur’s contribution in the contest has largely recognized SSUF as a successful business incubator.

Additionally, Baur also started Think Reloaded, a company that provides financial advice to clients. Baur served as the deputy managing director when CTI Investment collaborated with SSUF. The duo offer training and organize for Swiss Startup Day. SSUF also linked up with BV4, an organization that evaluates the monetary values of ideas, inventions, and intellectual property.

Baur, in his recent interview, pointed out that SSUF is an independent firm and that’s why it has become successful when compared to other business incubators. The firm has also achieved its success through its committed leaders who invest heavily in the firm and other companies that it operates with. Baur also noted that startups must be willing to work hard for them to succeed.

Mike Baur, a Switzerland entrepreneur, and businessman quit his banking career to pursue his passion for helping tech entrepreneurs succeed in starting their companies. Baur, a business degree holder, founded Swiss Startup Factory to mentor the startup companies, offer training and financial services. Through his START Summiteer contest, Baur encourages new firms to participate in attracting potential investors. Baur advocates his success to hard work and encourages all startup companies to do the same.


Understanding the Involvement of George Soros in Politics and Philanthropy

Well-renowned billionaire, George Soros has made a significant mark in philanthropic records. In fact, he has donated more than $12 billion of his wealth to support charitable courses. Additionally, his financing has helped both organizations and individuals around the world in fighting for freedom of an accountable government, transparency, and expression and more information click here.

As a top proponent of Karl Popper’ philosophy of open society, he created the Open Society Foundations, a network of projects, partners and foundations operating in over 100 nations. Throughout the years, George Soros has continually demonstrated his active involvement and interest in the operations of the network through traveling to various locations to support and advocate for positive policy transformations.


Political Involvement

In the recently held 2016 presidential elections in the US, the role of George Soros in country’s politics reemerged. He had previously dialed down his political donations after his futile endeavor to bar President George Bush from winning his second-term presidential bid in 2004. His comeback was characterized by donations of over $25 million in support of Hillary Clinton’s campaign among other Democratic candidates and learn more about George.

The funding by George Soros was mainly driven by his willingness to defeat Donald Trump in the 2016 White House race. In turn, his generous giving had a positive effect on other liberal donors like DonSussman, a New York hedge funder, who donated $13.2 million to support various committees and campaigns. The cumulative donor base behind Clinton helped create a considerable financial advantage over the support behind Trump and follow his Twitter.

To ensure Clinton won, Soros backed various super PACs including the Immigrant Voters Win, which received $5 million. The money was meant to boost the PAC’s goal of increasing voter turnout amongst Hispanic voters in various major swing states.


About George Soros

While he is popularly known for being a wealthy businessman and philanthropist, George Soros’ background is different compared to his present status. He is a Hungarian native, who escaped his country after the Nazi invasion. The attack led to the murder of 500,000 plus people. Luckily, George‘s family escaped the entire ordeal through the use of false identity documents. On the other hand, Soros fled the Nazi-invaded Budapest for London in 1947. To put himself through studies at the London School of Economics, he worked as a night-club waiter and railway porter on part time basis.

George Soros relocated to the US in 1956, which marked the beginning of his journey to success in the finance sector. After working for several financial institutions, he created his hedge fund. Currently, Soros owns the Soros Fund Management, which has about $30 billion in assets. He has also recognized philanthropist whose philanthropic endeavors are spearhead by the Open Society Foundations. Through the network, Soros has provided school fees to thousands of promising underprivileged students, supported numerous lawyers and paralegals representing illegally imprisoned people and participated greatly in the effort to integrate Europe’s Roma.

Banco Bradesco’s CEO Luíz Carlos Trabuco Cappi Is Helping Brazil’s Investment Image

Brazil is a member of the BRICS nations. BRICS is the acronym for Brazil, Russia, India, China and South Africa. All of those emerging markets were fueling the global economy six years ago, but all of those nations, except India, fell hard when China’s economy hit a snag. China was importing large quantities of raw materials and commodities from Brazil, but China’s manufacturing sector fell apart, and the government had to bail out that sector and other sectors of its economy.

Even though China threw Brazil under the recessionary bus, Brazilian banks were not hurt by the recession, according to Banco Bradesco’s CEO Luíz Carlos Trabuco Cappi. Trabuco is one of Brazil’s top bankers, and Bradesco is the second largest private bank in the country. Mr. Trabuco’s bank did not feel the economic crunch that other businesses felt over the last five years. Thanks to investments in bonds and insurance, Brazilian banks were making money while the government was trying to fix the stagnant economy.


Luíz Carlos Trabuco Cappi is not the only banker who deserves credit for the banking industry’s success over the last five years. There are other bankers who did their part to make banking the money making industry it is today. Banks didn’t loan people or businesses a lot of money during the recession. But if they did, the interest rate on personal and commercial loans was mind-boggling. Trabuco’s bank knew fiscal growth was the main ingredient in keeping bank investors happy, so Trabuco and other bank board members thought purchasing HSBC’s Brazilian division was a good idea in 2015. When that deal was complete, Bradesco’s stock started to climb, and foreign hedge funds got back in the saddle with Bradesco. Trabuco was instrumental in the success of Bradesco on Wall Street, but Mr. Trabuco knows the stock market is a fickle friend.

Trabuco’s 40-year banking career is a lesson in perseverance and dedication. Mr. Trabuco is a banker who cares about the people of Brazil. The bank’s environmental, social, and education initiatives prove he wants to help Brazil come back from the brink of disaster. Luíz Carlos Trabuco Cappi is helping the country’s investment image and the people at the same time.

For more information about Luiz Carlos Trabuco, just click here.

How the Entrepreneurial Skills of Eric Lefkofsky May Help Win the War on Cancer

Eric Lefkofsky has created many successful businesses in his entrepreneurial career, but none may be more important to the betterment of society than Tempus. Based in Chicago, this high-tech firm offers hope for millions who have in the past or will in the future suffer from cancer and read full article.

Born in Detroit in September 1969, Lefkofsky received his primary education from Southfield-Lathrup High School and would later graduate from the University of Michigan. It was from the same university that he would receive a degree in law in 1993. He began his career as a carpet seller, but would later rise to become one of America’s great entrepreneurs. Among the companies he helped to form were Groupon and Echo Global Logistics, both of which provide e-commerce services, and Uptake, a data-analysis firm.

Tempus was created out a direct need from the medical industry, which lacked the simply tools needed to understand and analyze how cancer develops in certain patients. Using the latest technology, Tempus has established a large database designed to form genetic profiles of those who have suffered from the various forms of cancer. This information will help doctors better understand other cancer patients with similar profiles. The end result will be the development of “personalized” treatment options, which offer the prospect of higher rates of recovery and lower rates of recurrence. The processing of the data is based on the principle of genetic sequencing.

The work of Tempus will help to make diagnoses more precise, making treatments more effective, and will also bring down the cost of the entire process. Tempus has begun working with the Lurie Comprehensive Cancer Center, located at Northwestern University, and is expected to establish other medical partnerships to help in its research.

In addition to his work at Tempus, Lefkofsky is known for his social activisim. In 2006, he and his wife Elizabeth established the Lefkofsky Foundation, which provides financial support to various charitable, educational and scientific organizations, and the couple would later join The Giving Pledge, a group that encourages the wealthy to engage in philanthropic activity and what Eric knows.

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The Impact of Podcast Advertising on Consumers

Norman Pattiz, the Podcast One’s executive chairman, and Tom Webster, the Edison Research’s vice president, recently announced the results of some studies they had been doing on the impact of podcast advertising on consumers. The studies were carried out over the course of 1 to 2 months, and involved 5 different products and services, including a grocery brand, an automobile products, a lawn and garden product, and a financial services products. The results of the studies were impressive and clearly showed the great positive impact that podcast advertising has on brand recognition and perception among the podcast listeners.


A survey was done before the advertising campaigns began to determine the level of brand awareness among the audiences of various podcasts. After the advertising campaigns, which ran for about 5 weeks, another survey was done to determine the level of brand awareness among the listeners of those podcasts. The main findings from these studies were that brand awareness among the audiences of the podcasts increased significantly for all the products and services in the study. Brand perception also improved among the listeners, and a good number of them could remember the specific messages in the various advertising campaigns. Additionally, more listeners were willing to try out the various products and services after the advertising campaigns than before.


About Norman Pattiz


Norman Pattiz is a successful entrepreneur in the broadcasting field, and has over 4 decades’ experience in the field. He is the founder of Courtside Entertainment Group, Podcast One and Westwood One, both of which are doing exceptionally well under his leadership. Norman served on the US Broadcasting Board of Governors and contributed a lot to the development of radio as we know it today. He has received a number of awards for his great achievements, including the Giants of Broadcasting Award which was presented to him by the Library of American Broadcasting. His passion and dedication to the industry has put him on the National Radio Hall of Fame.




The results of the podcast advertising studies are great news for any marketer in the modern business environment. While the use of social media marketing and other traditional marketing media is still effective in driving sales and conversion, use of podcast advertising in addition to these can help businesses stand out and give them a chance to tap into the rich market that podcasts offer. The fact that podcast advertising is not very popular yet means that they will have a significant edge over their competitors.

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There is so much to do in the world of online business. Talk Fusion is incredibly reliable and they are always looking for new ways to give their clientele stunning services. Talk Fusion is known for their video marketing solutions, and they are known for being specifically solutions because they really help you move forward. Just by going through the new content he always posts on the HuffPost, he is always coming up with new greta ideas and ways to succeed. Learn more: